McDonald's has announced that it will be offering free drinks to fans attending the Ligue 1 football matches in France for the next two seasons.
The promotion, which runs from September 2021 to June 2022, is part of a wider initiative by the fast-food giant to engage with its customers and supporters during the COVID-19 pandemic.
Under the terms of the deal, fans who purchase a meal at one of McDonald's restaurants in France can receive a free drink at any Ligue 1 match.
The drinks offer includes non-alcoholic options such as Coca-Cola, Fanta, Sprite and Perrier, as well as alcoholic beverages such as Coca-Cola Zero Sugar and Fanta Zero.
The promotion comes after McDonald's faced criticism over its handling of the COVID-19 pandemic and its failure to adequately support its employees during the crisis.
In response, the company launched a number of initiatives aimed at supporting its customers and communities, including the free drink offer for Ligue 1 matches.
The promotion is just one example of how McDonald's is working to rebuild its reputation and regain the trust of its customers following the pandemic.
It remains to be seen whether the free drink offer will have the desired impact on sales and customer loyalty, but for now, it provides an opportunity for McDonald's to connect with its customers and show its commitment to the community.
Overall, the free drink offer for Ligue 1 matches is a positive step forward for McDonald's and demonstrates its willingness to take action and make amends for its mistakes during the pandemic.